TBT: Durant Gets A Fanwich

Remember that time ESPN went on a nation-wide search for America’s Best Fanwich?

Well in honor of Kevin Duran’s MVP season, we thought we’d give a little TBT love to this concoction made by some creative OKC fans. Congrats KD.



Smart Things For Smart People

The 2014 TED Conference is finally here and it’s capped off quite a busy stretch of work.

First, we launched Delta Innovation Class. What is it you ask? Throughout the year we’ll be pairing industry leaders heading to big industry events on Delta flights with people trying to break in to their respective fields. Think events along the lines of TED, the James Beard Awards and TechCrunch Disrupt.

Let’s not call this pairing a crash course, let’s call it a 2-5 hour internship instead. You can watch the intro video below and apply for yourself right here.

Second, we debuted the Privaseat, a new invention for Delta flyers.

You know how people watch movies too loud on planes? Or blare music? Or you know those times when some industry leader is talking your ear off about all the great things she’s learned in her many years in the business?

Privaseat is a new product designed to dampen that noise by putting you in your own little sound cocoon.

So now you can have your quiet time, kick your feet up and enjoy reading the TED blog here.


We’re very thankful for the great folks at Delta and TED for making the impossible possible and of course for our imaginative family of people here at 150 Varick…

INNOVATION CLASS: Fab and Carl, Lauren Smith, Sean and John, Kristen Johnson, Jesse Brihn, Nick Setunski, Mutaurwa Mapondera, Evinn Quinn, Tim Holman, Alex Kaminsky, Colin Nelson, Sean Jones, Kap, Quentin Perry, Marshall, Shaw, Cory Everett, Stephanie Laemoa, Erik Blad, Alison Reilly, Kristen Wright, Lauren Amato, Meranne Behrends, Meghan Mullen, Nate, Groff, Erik Norin, Neal and Mark and Susan.

PRIVASEAT: Catherine and Jasperson, Sean and John, Cheryl, Meghan, Nick, Meranne, Nate, Nate’s peeing dog, Meranne, Quentin, Norin, Lauren, Groff, Neal and Susan, and Mark.

Running Sucks

Black Roses

Running is the most accessible sport that exists. There’s no rules, no field, no team, no equipment. You run whenever you want, wherever you want, however you want.

But that doesn’t change the fact that running kind of sucks.

It’s hard. It’s time-consuming. It’s tough on your joints. It’s sweaty. It’s boring (unless you’re one of those smug assholes who claims otherwise). And it can get really lonely.

Running is an activity for individuals. But it has recently become the base for a growing community of international running crews, groups of young, urban individuals who get together to explore their cities by running the streets, alleys, bridges, and hidden crevices that contain them.

Most crews are welcoming and accommodating to all types of runners and non-runners—from graffiti artists and pastry chefs to skateboarders, computer coders, cyclists, DJs, and chain-smokers. The only pre-requisite is a willingness to push yourself and to sometimes forget yourself.

Though the movement was born here in New York, there are now crews established in cities around the world (Patta in Amsterdam, Run Dem Crew in London, Harbor Runners in Hong Kong, Kosu Kuvvetleri in Istanbul, to name only a few). The members of each crew are connected to an international network that’s defined more by the community that’s forged through a shared activity than by the activity itself.

Make no mistake, everyone runs alone.

Everyone struggles with the hardship and pain and boredom and loneliness of it.

But sometimes you find the right people to run alongside, the people who pick you up, piss you off, and push you forward along the way, the people who know how much running can suck but who continue to do it because every run is a different adventure in agony and awesomeness.

Running doesn’t define who we are, it just describes one thing we share, one thing we do—separately as much as together.

For the Fall/Winter 2013 Running collection, Nike captured the spirit of New York’s crew culture by featuring members of the BridgeRunners, Orchard Street Runners, and Black Roses NYC crews, including this reluctant runner and Wieden+Kennedy New York employee (Note: Wieden+Kennedy did not have any part in making this video).

Watch the full video here and look out for the rest of the campaign online and at Nike.com.

Full video: The Nike Flash Pack

The F/W Collection on Nike.com


Orchard Street Runners

Black Roses NYC

 Chelsea Bauch is a former journalist and failed novelist who first joined Wieden+Kennedy as 1/13th of W+K 12. She now works as a strategic planner at Wieden+Kennedy New York where she’s best known as that girl who’s always eating. Chelsea will run the New York Marathon on Nov. 3rd—it will be her fifth marathon but she’s pretty sure she blacked out during the others.