Industry 101: A Crash Course In Ad-Making for GFS Students

A few wonderful W+K’ers spent Saturday afternoon kicking off this year’s edition of Industry 101, a program we’ve hosted for the Ghetto Film School since 2009 to corrupt the souls of a new crop of young storytellers by introducing them to the advertising world (JUST KIDDING).

The Industry 101 program is an introduction to film production for the advertising industry, from brief through final production. The students are given a brief, to which they write commercial scripts. They’re guided by W+K Creatives through the process of concepting (and revising) their scripts, so it’s fantastic hands-on experience. And it doesn’t stop there – once each student has an agency-approved script, they’ll present their scripts in person to the client, just like we do.

This year’s client is Levi’s. The top 8 scripts will be chosen by the client and then produced by the students as full-up commercials. Once the ads are finalized, the top three commercials will be posted online as the winning campaign.Last year, we saw some great spec work from the youngsters around our Target campaign, “Life’s a moving target,” which you can see on the GFS YouTube channel. P.S. GFS is always looking for applicants for their awesome MasterClass series, which brings students from all over the world into to the minds of world class filmmakers via Google+ Hangouts. It’s a really great use of the tech and another great experience for the kids.

MORE ABOUT GHETTO FILM SCHOOL:

Ghetto Film School (GFS) is an award-winning, non-profit, independent film organization with a mission to educate, develop and celebrate the next generation of great American storytellers.  Founded in the South Bronx in 2000, GFS has trained over 750 teens in the art and craft of cinematic storytelling. www.ghettofilm.org