W+K NY And ADCOLOR® Unveil New Mobile App

Wieden+Kennedy and ADCOLOR® are certainly no strangers. Just last year, Dan Wieden was honored with a Catalyst award for his commitment to making the voice and people of advertising diverse. New to our partnership, though, is a mobile event app created by W+K NY for this year’s ADCOLOR Awards Show and Industry Conference. The mobile app is a first for ADCOLOR® and it has been a great collaborative process.

Last night a team of us attended ADCOLOR® Live, where ADCOLOR® unveiled this year’s honorees as well as our app! It will cover the usual event-app fare (schedule, map, and people), but we’re of course bringing some extra heat with additional features: animated gif photo booth and an honoree slot machine. Instead of playing for money, you can win a chance to meet honorees and this year’s ADCOLOR®  All Star – Boris Kodjoe.

The ADCOLOR® Awards Show and Industry Conference is Oct 18-20th at The Bellagio, Las Vegas. App in iTunes/App Store and Android Market – early October.

There’s a lot of heart and sustained passion for this project – gotta mention Neal, Ian, Marc, Husani, Fab, Ida, Trevor, Kate, Lee F., Jamie, Marshall, Nakia and Rebecca.

Get to know ADCOLOR® and follow us on Twitter at @WKNYC.