W+K NY And ADCOLOR® Unveil New Mobile App
Wieden+Kennedy and ADCOLOR® are certainly no strangers. Just last year, Dan Wieden was honored with a Catalyst award for his commitment to making the voice and people of advertising diverse. New to our partnership, though, is a mobile event app created by W+K NY for this year’s ADCOLOR Awards Show and Industry Conference. The mobile app is a first for ADCOLOR® and it has been a great collaborative process.
Last night a team of us attended ADCOLOR® Live, where ADCOLOR® unveiled this year’s honorees as well as our app! It will cover the usual event-app fare (schedule, map, and people), but we’re of course bringing some extra heat with additional features: animated gif photo booth and an honoree slot machine. Instead of playing for money, you can win a chance to meet honorees and this year’s ADCOLOR® All Star – Boris Kodjoe.
The ADCOLOR® Awards Show and Industry Conference is Oct 18-20th at The Bellagio, Las Vegas. App in iTunes/App Store and Android Market – early October.
There’s a lot of heart and sustained passion for this project – gotta mention Neal, Ian, Marc, Husani, Fab, Ida, Trevor, Kate, Lee F., Jamie, Marshall, Nakia and Rebecca.Tagged in: adcolor, adcolor live, android market, animated gif, app, app store, awards, awards show, bellagio, fab, husani, ida, itunes, jamie, kate, lee f, marc, marshall, Mobile, nakia, neal, pyle, rebecca, slot machine, trevor, vegas